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Privacy & Data Usage Policy

Minerva TRI Privacy Policy and Data Usage

(Updated 24 May 2018)


Minerva TRI respect the privacy of all site users of and of those who use our affiliated digital channels, including email newsletters and social media. The following data collection and privacy policy and information applies to Minerva TRI’s digital publishing activities as of 24 May 2018.

Continued use of the Minerva TRI website constitutes your acceptance of these revised policies. See also: Disclaimer & Terms of Use.


Minerva TRI monitor aggregated data and trends provided by its web analytics data processer (Google Analytics) and in accordance with that processor’s data management and privacy policies and applicable international laws. We monitor and collect aggregate data, such as number of users (as defined by the processor), page views, general geographic location, average user time on pages, number of pages per session, external website clicks, and other standard, aggregated website use statistics. This aggregated information is used solely for benchmarking website performance, recognizing content of greatest interest to site visitors, and improving overall service to the company and its outreach efforts with the larger community.

Where user information might be actively collected, such as on a customer or event registration page, in a comment on a page, or via an email sign up form, no additional external communications will be initiated by Minerva TRI or its service provider without consent and the data collected will be used only in regards to the relevant level of consent given or the specific product or service requested.

Actions by a website user that directly engage Minerva TRI for a service (e.g., event registration or customer processing, product/service purchase) may include essential purchaser/participant data that is shared between Minerva TRI, Minerva TRI’s parent company, Texas Research International, to ensure proper service, improve service, respond appropriately to customer inquiries, or provide relevant financial recognition, resolution, and processing.

While Minerva TRI does not collect specific user IP addresses, third-party services and devices (e.g., analytics processor, web browsers, mobile platforms) may. The data, as such, are potentially knowable. Minerva TRI encourages all website users to check the privacy settings of the devices and third-party services they utilize to interact with Minerva TRI.

In the event the website hosting and management company is alerted to potential security threats related to a specific IP address, it reserves the right to block any IP address from accessing this or any other Minerva-related digital property.

For third-party sources that may automatically collect IP information (e.g., external advertising servers), Minerva TRI has, to the extent it can through its analytics processor, limited possible retention of this information by third parties to the minimal period of time and does not actively seek, collect, or review this data.

Minerva TRI may use cookies or related caching tools to enhance user experience of the site (e.g., faster page load times). We will not use these tools to generate user-identifying, user-specific offers of products or services.

We reserve the right to share limited aggregated data with relevant partners (e.g., key partners, essential service providers) but at no time does Minerva TRI sell or rent any specific user information.


Minerva TRI and its email processor monitor aggregated clickthroughs from its newsletters, as reported by various third-party services and/or by Google Analytics, with respect to what data those parties make available and in accordance with applicable data privacy laws. We do not collect or track the newsletter habits or actions of specific newsletter subscribers and how often or if they open issues or access our digital properties through newsletter issues. We may, however, be able to see newsletter subscriber information to the extent you provide your information to a third party. Information of this nature may include email, name (if provided), company (if provided), position (if provided), or other fields allowed by the email processor and included on and filled in on an opt-in form.

Minerva TRI will not allow any email to be included in its newsletter subscription list without opt-in consent and verification by the recipient at that email address.


Minerva TRI monitor aggregated clickthroughs from social media to its website, as reported by various third-party social media sites and/or by Google Analytics, with respect to what data those parties make available and in accordance with applicable data privacy laws. We do not collect or track the social media habits or actions of specific users and how often or if they access our sites through social media posts. We may, however, be able to see social media user information IF you provide your credentials to that third party. We encourage all Minerva TRI website users to review the privacy settings of the social media services they use. Information on how those sites collect and potentially make user information knowable is available on those third-party social media sites.